Audience

A Schema.org Type

Thing > Intangible > Audience

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Canonical URL: https://schema.org/Audience
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Intended audience for an item, i.e. the group for whom the item was created.

Property	Expected Type	Description
Properties from Audience
`audienceType`	Text	The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.).
`geographicArea`	AdministrativeArea	The geographic area associated with the audience.
Properties from Thing
`additionalType`	Text or URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
`alternateName`	Text	An alias for the item.
`description`	Text or TextObject	A description of the item.
`disambiguatingDescription`	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
`identifier`	PropertyValue or Text or URL	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
`image`	ImageObject or URL	An image of the item. This can be a URL or a fully described ImageObject.
`mainEntityOfPage`	CreativeWork or URL	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity
`name`	Text	The name of the item.
`potentialAction`	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
`sameAs`	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
`subjectOf`	CreativeWork or Event	A CreativeWork or Event about this Thing. Inverse property: about
`url`	URL	URL of the item.

Instances of Audience may appear as a value for the following properties

Property	On Types	Description
audience	CreativeWork or Event or LodgingBusiness or PlayAction or Product or Service	An intended audience, i.e. a group for whom something was created.
grantee	DigitalDocumentPermission	The person, organization, contact point, or audience that has been granted this permission.
permitAudience	Permit	The target audience for this permit.
recipient	AuthorizeAction or CommunicateAction or DonateAction or GiveAction or Message or PayAction or ReturnAction or SendAction or TipAction	A sub property of participant. The participant who is at the receiving end of the action.
sender	Message or ReceiveAction	A sub property of participant. The participant who is at the sending end of the action.
serviceAudience	Service	The audience eligible for this service.
toRecipient	Message	A sub property of recipient. The recipient who was directly sent the message.
touristType	TouristAttraction or TouristDestination or TouristTrip	Attraction suitable for type(s) of tourist. E.g. children, visitors from a particular country, etc.

More specific Types

Examples

Example 1

No Markup JSON-LD Structure

Example notes or example HTML without markup.

Government benefits coverage for SpecialAnnouncement pertaining to the covid-19 situation.

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SpecialAnnouncement",
  "name": "New Paycheck Protection Program for small business",
  "text": "Example Administration announces a new loan that helps small businesses keep their workforce employed during the Coronavirus (COVID-19) crisis.",
  "datePosted": "2020-03-30T08:00",
  "expires": "2020-04-24T23:59",
  "category": "https://www.wikidata.org/wiki/Q81068910",
  "spatialCoverage":
      {
        "type": "Country",
        "name": "US"
      },
  "governmentBenefitsInfo": {
    "@type": "GovernmentService",
    "name": "Paycheck Protection Program",
    "url":  "https://www.sba.gov/funding-programs/loans/coronavirus-relief-options/paycheck-protection-program-ppp",
    "provider": {
      "@type": "GovernmentOrganization",
      "name": "US Small Business Administration"
     },
    "serviceType": "https://schema.org/BusinessSupport",
    "audience": {
      "@type": "Audience",
      "name": "Small businesses"
     }
   }
}
</script>

Structured representation of the JSON-LD example.