MemberProgram
A Schema.org Type
This term is in the "new" area - implementation feedback and adoption from applications and websites can help improve our definitions.
- Canonical URL: https://schema.org/MemberProgram
- Check for open issues.
A MemberProgram defines a loyalty (or membership) program that provides its members with certain benefits, for example better pricing, free shipping or returns, or the ability to earn loyalty points. Member programs may have multiple tiers, for example silver and gold members, each with different benefits.
Property | Expected Type | Description |
---|---|---|
Properties from MemberProgram | ||
hasTiers |
MemberProgramTier | The tiers of a member program.
Inverse property: isTierOf |
hostingOrganization |
Organization | The Organization (airline, travelers' club, retailer, etc.) the membership is made with or which offers the MemberProgram. |
Properties from Thing | ||
additionalType |
Text or URL |
An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide. |
alternateName |
Text | An alias for the item. |
description |
Text or TextObject |
A description of the item. |
disambiguatingDescription |
Text | A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation. |
identifier |
PropertyValue or Text or URL |
The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details. |
image |
ImageObject or URL |
An image of the item. This can be a URL or a fully described ImageObject. |
mainEntityOfPage |
CreativeWork or URL |
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity |
name |
Text | The name of the item. |
potentialAction |
Action | Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role. |
sameAs |
URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website. |
subjectOf |
CreativeWork or Event |
A CreativeWork or Event about this Thing.
Inverse property: about |
url |
URL | URL of the item. |
Instances of
MemberProgram may appear as a value for the following properties
Property | On Types | Description |
---|---|---|
hasMemberProgram | Organization | MemberProgram offered by an Organization, for example an eCommerce merchant or an airline. |
isTierOf | MemberProgramTier | The member program this tier is a part of. |
program | ProgramMembership | The MemberProgram associated with a ProgramMembership. |
Source
https://github.com/schemaorg/schemaorg/issues/3563
Examples
Example 1
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Example notes or example HTML without markup.
A member (loyalty) program provided by an OnlineStore. The program has 3 tiers: - The Silver tier is free to join and provides loyalty points to the member. - The Gold tier requires sign-up to a creditcard and has the benefit of member-only pricing and more loyalty points than the silver tier - The Platinum tier has an annual fee of $39.99 and has the benefit of member-only pricing and more loyalty points than the gold tier. Use of the MemberProgram is illustrated by an Offer which has a non-member (regular) price as well as a special member price for the gold and platinum member tiers.
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json"> [ { "@context": "https://schema.org", "@type": "OnlineStore", "name": "Example Online Store", "url": "https://www.example.com", "sameAs": [ "https://example.net/profile/example12", "https://example.org/@example34" ], "logo": "https://www.example.com/assets/images/logo.png", "contactPoint": { "contactType": "Customer Service", "email": "support@example.com", "telephone": "+47-99-999-9900" }, "vatID": "FR12345678901", "iso6523Code": "0199:724500PMK2A2M1SQX229", "hasMemberProgram": { "@type": "MemberProgram", "name": "Membership Plus", "description": "For frequent shoppers this is our top-rated loyalty program", "url": "https://www.example.com/membership-plus", "hasTiers": [ { "@type": "MemberProgramTier", "@id": "#plus-tier-silver", "name": "silver", "url": "https://www.example.com/membership-plus-silver", "hasTierBenefit": [ "https://schema.org/TierBenefitLoyaltyPoints" ], "membershipPointsEarned": 5 }, { "@type": "MemberProgramTier", "@id": "#plus-tier-gold", "name": "gold", "url": "https://www.example.com/membership-plus-gold", "hasTierRequirement": { "@type": "CreditCard", "name":" MyStore Gold Plus" }, "hasTierBenefit": [ "https://schema.org/TierBenefitLoyaltyPrice", "https://schema.org/TierBenefitLoyaltyPoints" ], "membershipPointsEarned": 10 }, { "@type": "MemberProgramTier", "@id": "#plus-tier-platinum", "name": "gold", "url": "https://www.example.com/membership-plus-platinum", "hasTierRequirement": { "@type": "UnitPriceSpecification", "price": "39.99", "priceCurrency": "USD", "referenceQuantity": { "@type": "QuantitativeValue", "value": "1", "unitCode": "ANN" } }, "hasTierBenefit": [ "https://schema.org/TierBenefitLoyaltyPrice", "https://schema.org/TierBenefitLoyaltyPoints" ], "membershipPointsEarned": 15 } ] } }, { "@context": "https://schema.org", "@type": "Product", "sku": "44E01-X1100000", "gtin14": "98766051104399", "image": "https://www.example.com/coat_large_lightblue.jpg", "name": "Large light blue coat", "description": "Large wool light blue coat for the winter season", "color": "light blue", "size": "large", "offers": [ { "@type": "Offer", "url": "https://www.example.com/coat?size=large&color=lightblue", "itemCondition": "https://schema.org/NewCondition", "availability": "https://schema.org/Backorder", "shippingDetails": { "@id": "https://www.example.com/shipping#shipping_policy" }, "hasMerchantReturnPolicy": { "@id": "https://www.example.com/com/returns#return_policy" }, "priceSpecification": [ { "@type": "PriceSpecification", "price": 15, "priceCurrency": "USD" }, { "@type": "PriceSpecification", "validForMemberTier": [ { "@id": "https://www.example.com/com/members#plus_tier_gold" }, { "@id": "https://www.example.com/com/members#plus_tier_platinum" } ], "price": 9.95, "priceCurrency": "USD" } ] } ] } ] </script>
Structured representation of the JSON-LD example.